
Picture yourself stepping onto the iconic Naples Pier at sunset. The warm Gulf breeze carries the scent of salt air as pelicans glide over pristine waters. Elegant homes line the coastline in the distance while the sky transforms into brilliant shades of orange and pink. This isn’t just a vacation moment – for many discerning retirees, this is home.
The question “is Naples a good place to live?” deserves more than a simple yes or no. Your decision to build your forever home represents one of life’s most significant choices. After five decades of building exceptional homes throughout Southwest Florida, we’ve watched countless families discover what makes this corner of Florida’s Paradise Coast truly special.
Whether you’re drawn by year-round golf, pristine beaches, or the promise of a luxurious lifestyle free from state income tax, Naples offers a rare combination of natural beauty and sophisticated living. This guide explores what sets living in Naples Florida apart from other retirement destinations.
Naples Overview: A Crown Jewel
Naples has earned its reputation as one of America’s most sought-after retirement destinations. The community attracts residents who appreciate quality craftsmanship, natural beauty, and warm hospitality rather than compromise.
Strategic Location and Geography
Nestled in Collier County along Florida’s Paradise Coast, Naples occupies a premium position. The city sits approximately 45 minutes south of Fort Myers and under three hours from Miami, offering easy access to both regional culture and international connections through Southwest Florida International Airport.
Collier County extends across more than 2,000 square miles, encompassing thriving communities from Naples to Marco Island. This premium location naturally attracts residents who’ve achieved success and now seek a community that reflects their values and standards.
This premium location naturally attracts a particular kind of resident: those who’ve worked hard, achieved success, and now seek a community that reflects their values and standards.
Community Character and Demographics
According to the Florida Office of Economic and Demographic Research, Collier County’s population reached approximately 408,000 as of 2024, reflecting steady growth that balances established charm with thoughtful development. The city of Naples itself is home to about 19,400 residents, creating an intimate community feel while offering big-city amenities.
Naples attracts a particular type of resident—those who value quality over quantity, relationships over transactions, and lasting value over fleeting trends. Census data shows a median age of 67 in Naples, with over 56% of residents aged 65 or older.
North Naples experiences carefully planned expansion while downtown maintains its historic character, ensuring modern amenities without sacrificing authentic charm.

The Lifestyle: What Sets Naples Apart
Naples offers a rare combination of natural beauty and sophisticated amenities that creates an unmatched lifestyle. From championship golf courses to immaculate beaches, the community provides endless opportunities for both active recreation and refined leisure. This is where quality meets comfort in ways that few destinations can match.
Golf Capital of the World
Few destinations earn superlatives honestly. Naples does. The area rightfully claims the title of “Golf Capital of the World” with approximately 90 golf courses throughout the region, one of the highest concentrations per capita in the United States.
The golf culture here extends beyond the game itself. Many residents choose homes in one of Naples’ premier golf communities, where the sport becomes a natural part of daily life and social connection. Morning rounds with neighbors evolve into lasting friendships. The clubhouse becomes a gathering place where relationships deepen over post-round refreshments.

Pristine Beaches and Waterfront Living
Step onto Naples Beach and you’ll understand why the Travel Channel once voted it America’s best all-around beach. Nearly nine miles of powdery white sand stretch along the Gulf Coast, consistently ranking among the nation’s finest beaches for cleanliness and natural beauty.
The iconic Naples Pier extends 1,000 feet into the Gulf of Mexico, serving as both a landmark and a gathering place. First built in 1888, locals and visitors alike gather here to fish, spot dolphins, or watch the legendary sunsets that paint the sky in brilliant hues.
Beyond Naples Beach itself, the area offers numerous coastal treasures. Lowdermilk Beach Park provides family-friendly amenities. Barefoot Beach Preserve delivers unspoiled natural beauty for those seeking tranquility. The boating culture thrives here with easy Gulf access for fishing, cruising, or island-hopping adventures.
Marco Island, just south of Naples, expands coastal recreation options with its own stunning beaches and laid-back island atmosphere. Waterfront dining venues throughout the area ensure that sunset views accompany exceptional cuisine.
From casual beachside cafes to elegant restaurants, the Naples Florida dining scene celebrates the Gulf Coast lifestyle. But while the beaches initially draw many visitors, it’s the community’s cultural depth and sophisticated amenities that transform casual admirers into lifelong residents.

Arts, Culture, and Fine Dining
Naples surprises many first-time visitors with its cultural sophistication. Beyond golf and beaches lies a vibrant arts community that rivals destinations twice its size.
Artis—Naples stands as a premier cultural venue, hosting the Naples Philharmonic and presenting world-class performances throughout the season. The Baker Museum within the complex showcases rotating exhibitions of contemporary art. Gallery walks in downtown Naples feature local and international artists, while the Naples Players theater company has entertained audiences for over six decades.
The dining scene reflects Naples’ sophisticated palate and high standards. From casual waterfront spots serving the day’s catch to white-tablecloth establishments, the culinary landscape continues to expand and evolve.
The Grill at The Ritz-Carlton, Naples stands as one of the area’s premier fine dining destinations. The elegant steakhouse features award-winning dry-aged beef, fresh seafood, and an international award-winning wine collection. The intimate setting, complete with live piano music, creates the perfect atmosphere for celebrating special occasions or simply enjoying an exceptional meal.
For those seeking authentic Italian cuisine in a historic setting, Campiello has earned recognition as one of OpenTable’s top 100 restaurants. Housed in the Historic Naples Mercantile Building on 3rd Street South, Campiello features a rustic contemporary menu with wood-fired pizzas and savory meats cooked over open fire. Their monthly “Tour di Italia” showcases the depth and breadth of regional Italian cuisine, while the European-styled patio offers prime people-watching in the heart of downtown.
Third Street South and Fifth Avenue South anchor Naples’ walkable downtown dining scene. You can enjoy dinner, browse art galleries, and catch a show—all within a few blocks. This creates the kind of vibrant evening atmosphere that transforms residents into regulars who know the servers by name and the servers know their preferred tables.
Throughout the year, cultural events bring the community together. The Naples International Film Festival attracts cinema enthusiasts. Art fairs transform downtown into outdoor galleries. Seasonal concerts and theatrical productions ensure there’s always something engaging happening.
Quality of Life and Practical Considerations
The beaches, golf, and dining create Naples’ immediate appeal. But the decision to build your forever home requires looking deeper at the practical foundations that support exceptional daily living for decades to come. Naples excels in practical aspects that matter most.
The community’s commitment to safety, excellent services, and quality infrastructure creates an environment where you can truly relax and enjoy your retirement years.
Climate and Year-Round Comfort
The subtropical climate delivers what Northern retirees dream about during long winters. Average temperatures range from mid-70s in winter to low-90s in summer, with year-round sunshine that makes outdoor activities possible every day.
The seasonal pattern works perfectly for many residents. Peak season from November through April brings mild, dry weather – ideal for golf, beach days, and al fresco dining. Summer months, while warmer and wetter, offer their own appeal with afternoon thunderstorms that cool things down and spectacular lightning displays over the Gulf.
Hurricane preparedness is a realistic consideration for Gulf Coast living. Modern building codes ensure homes withstand severe weather far better than older construction, and Collier County’s excellent emergency management systems mean residents are well-prepared when storms threaten.
The climate enhances a luxurious lifestyle by enabling year-round enjoyment of outdoor spaces, from morning coffee on your lanai to evening gatherings by the pool.

Safety and Community
Personal safety ranks among Naples’ strongest attributes. FBI crime statistics consistently show Naples maintaining low crime rates compared to national averages. The professional Collier County Sheriff’s Office and Naples Police Department maintain visible presence throughout the community.
Gated communities throughout the area provide additional security while fostering neighborhood connections. These are welcoming environments where controlled access enhances peace of mind without isolation.
The community engagement goes deeper than crime prevention. Naples attracts residents who invest in their neighborhood’s well-being through active volunteer programs and neighborhood associations, creating an atmosphere where people naturally look out for one another.
Healthcare and Services
Healthcare access matters more as we age, and Naples delivers exceptional options. NCH Healthcare System, recognized as one of America’s Top 50 Hospitals by Healthgrades and currently the only hospital in the nation to achieve Healthgrades’ highest recognition in cardiac care, orthopedic surgery, and overall clinical excellence, serves the community through two full-service hospitals and an extensive network of specialists.
The healthcare infrastructure extends well beyond emergency care. NCH offers more than 1,000 physicians across 40+ specialties, ensuring access to advanced care without traveling to distant cities. The system’s collaboration with Mayo Clinic Care Network provides local access to world-renowned expertise when needed.
Specialized services cater to retirees’ needs, from concierge medicine to wellness programs focused on maintaining health. The concentration of excellent healthcare professionals ensures quality care with the personal touch that North Naples residents expect.
Financial Considerations and Economic Advantages
Choosing where to spend your retirement years is both a lifestyle and financial decision that impacts your long-term wealth. One of Naples’ most compelling advantages lies in Florida’s favorable tax environment, creating benefits that compound year after year for affluent retirees.
Understanding these financial benefits helps illustrate why Naples represents both an exceptional lifestyle choice and a sound financial decision for affluent retirees.
Tax Advantages
Florida’s no state income tax policy creates immediate and substantial savings for retirees. According to AARP’s state tax guide, this means all retirement income – from pensions, 401(k)s, IRAs, and Social Security – flows directly to you without state taxation.
Property taxes in Collier County remain competitive, especially when compared to other premium retirement destinations. The county maintains one of Florida’s lower millage rates, and homestead exemptions further reduce the tax burden for primary residences.
Additional tax benefits include no estate or inheritance tax at the state level, creating advantages for legacy planning. This tax efficiency makes Naples particularly attractive for those who want to maximize retirement resources rather than fund state government coffers.
Cost of Living Reality
The median household income in Naples stands at approximately $140,800 according to recent Census data; nearly double the national average of about $75,000. This reflects the affluent character of the community and the quality of life residents prioritize.
Naples represents a premium market where housing costs reflect quality and location. However, the value proposition becomes clear when you factor in tax savings and year-round outdoor living that eliminates heating costs.
The housing market demonstrates stability even through economic fluctuations. Demand for quality homes in Southwest Florida remains consistently strong, driven by demographics that favor retirement destinations.
When comparing costs to other premier retirement destinations—think coastal California, Palm Beach, or exclusive mountain communities—Naples often delivers more value. And value isn’t just about what you pay today; it’s about what your investment becomes tomorrow.
Investment Perspective
Property values in Naples have shown remarkable stability and growth over decades, making your home both a lifestyle choice and a sound financial decision. The desirable location, limited coastal inventory, and steady demand from affluent retirees create fundamentals that support long-term value appreciation. Many view their Naples home not just as a place to live but as a sound component of their overall investment portfolio.
The job market in Collier County, while secondary for most retirees, remains robust. Collier’s job market (with employment growing over 11% from 2018 to 2023) ensures a strong service sector, quality healthcare, and the amenities affluent residents expect.
According to Collier County Economic Development data, employment grew by over 11% from 2018 to 2023, outpacing the national growth rate. This economic vitality ensures a strong service sector, quality healthcare, and the amenities that affluent residents expect.

Multi-Generational Appeal
Many Naples retirees find the community’s family-friendly amenities create the perfect environment for multi-generational visits and lasting memories. The goal isn’t just building a beautiful home for yourself; it’s creating a gathering place that draws family back year after year.
Adult children love visiting Naples. Pristine beaches entertain grandchildren, world-class golf courses bring families together, and the Fort Myers area adds attractions like spring training baseball within easy driving distance.
The homes we design and build often incorporate these multi-generational considerations from the start. Flexible floor plans accommodate various family dynamics. Guest quarters provide comfort without sacrificing privacy. The goal is to create your legacy. A home where generations gather and make memories.
While Naples itself offers everything you need for daily living, its strategic position adds another dimension of convenience and variety.
Regional Advantages and Accessibility
Naples’ strategic location provides easy access to Southwest Florida’s broader attractions while maintaining distinctive character and charm. The community offers small-town warmth with big-city connections when you need them.
Marco Island lies just south, offering an upscale island community within easy reach for day trips or dining adventures. The Fort Myers area adds cultural venues, professional sports, and Southwest Florida International Airport for convenient travel connections. Spring training baseball draws visitors each March, and year-round entertainment options ensure there’s always something new to discover.
Regional recreational opportunities extend beyond Naples to the Everglades, Ten Thousand Islands for kayaking and fishing, and Sanibel and Captiva Islands for world-famous shelling beaches.
Making the Move: What to Consider
By now, you likely recognize that Naples offers the lifestyle, amenities, and practical advantages you’ve been seeking. The question shifts from ‘Is Naples a good place to live?’ to ‘How do I make this vision a reality?’ Transitioning to Naples involves partnering with experienced local professionals who understand both the community and your vision.
Choosing the Right Neighborhood
Different areas of Naples offer unique characteristics worth understanding. Established neighborhoods near downtown provide walkability to shops and restaurants along with proximity to the beach. Golf course communities scattered throughout the area deliver active lifestyles built around the sport. Waterfront locations – whether on canals with Gulf access or bay-front properties – appeal to boating enthusiasts.
New construction brings advantages that many prioritize: modern floor plans, energy efficiency, hurricane-resistant construction, smart home technology, and, most importantly, creating exactly what you want rather than compromising.
Understanding HOA requirements, community amenities, and development plans helps ensure your chosen neighborhood aligns with your expectations. The right choice depends on your specific priorities: do you prefer an established community structure or individual homesite flexibility?
Frey & Son Homes has built throughout Naples’ most prestigious communities for over five decades. From the beachfront estates of Port Royal to the championship golf courses of Grey Oaks and the exclusive enclave of Bay Colony, we understand what makes each neighborhood unique. Our experience across these diverse communities means we can guide you toward the setting that best matches your lifestyle vision.

Working with the Right Builder
Choosing a builder represents one of your most important decisions. Local expertise matters enormously when navigating Collier County permitting, understanding coastal construction requirements, and delivering the quality you expect.
Questions to ask potential builders include:
- How long have they been building in Florida?
- What makes their construction methods superior?
- How do they handle the inevitable challenges that arise during construction?
- Can they provide references from recent clients?
- What warranties protect your investment?
At Frey & Son Homes, we’ve spent over 50 years building exceptional homes throughout Southwest Florida. The relationships we maintain with past clients speak louder than any marketing could. Many return to us for their second or third home, or refer their adult children when the time comes. That trust reflects our commitment to building homes that truly last for generations.
Remember, the timeline for building an exceptional custom home in Naples typically ranges from 12 to 18 months from design through completion, depending on home size and complexity. This isn’t wasted time. It’s an investment in getting every detail right. Rushed construction inevitably compromises quality.
Your Naples Future Awaits
So, is Naples a good place to live? For discerning retirees who refuse to compromise on quality, who value relationships over transactions, and who want to spend their retirement years in a community that matches their standards – yes, it does. Naples stands alone.
The combination of pristine Gulf Coast beaches, year-round golf, sophisticated dining and culture, exceptional healthcare, and Florida’s favorable tax environment creates a lifestyle package few destinations can match. Add the financial advantages, family-friendly amenities, and the warm community spirit that make Naples special, and you’ll understand why so many choose to call this corner of Florida’s Paradise Coast home.
The most important consideration isn’t whether Naples works for everyone—it’s whether Naples works for you. Your vision of retirement, your priorities for daily living, and your dreams for creating a gathering place for family all factor into this deeply personal decision.
After five decades of building homes throughout Naples, we’ve helped countless families discover what makes this community exceptional. The relationships we maintain with clients—many of whom return to us years later for their second or third custom home—speak to the quality of both our construction and the Naples lifestyle itself.
Ready to explore what makes Naples special? Visit our model home center to see firsthand the quality and craftsmanship that goes into every home we build. Our team brings deep local knowledge, proven construction expertise, and the personal attention that comes from treating every client like family.
Your forever home awaits in Southwest Florida. Let’s discover together how Naples can become the backdrop for your family’s next chapter.
Frequently Asked Questions
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