Build a Home in Southwest Florida - Frey & Son Homes

Sep 23

Master Suite Designs That Transform Your Daily Routine

By Frey & Son Homes Home Building

Most homeowners spend more than eight hours daily in their master suite, yet many designs fail to enhance their daily routines. Master suite designs (if done poorly) can create daily frustrations through cramped closets, awkward bathroom door placement, insufficient natural light, and layouts that don’t flow with modern lifestyles. And nobody wants that, especially in a custom-built home! The master suite in your custom home should be more than just a place to sleep. Thoughtful master (or primary) room designs can transform mundane daily routines into luxurious, efficient experiences that support both your current needs and future aging-in-place considerations. When…

Sep 16

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Selecting the Ideal Lot for Your Right-Sized Home

By Frey & Son Homes Home Building

The lot you choose today will shape your daily life for decades to come. While it’s natural to focus on floor plans and finishes when building your dream home, the piece of land beneath it deserves just as much attention. Many retirees spend months perfecting their home design, only to realize too late that their lot choice doesn’t support their Southwest Florida lifestyle goals. Your lot decision impacts everything from your morning coffee ritual on the lanai to hosting holiday gatherings with the family. The wrong choice can mean dealing with drainage issues during the rainy season, struggling with privacy…

Aug 26

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Is Cape Coral a Good Place to Live?

By Frey & Son Homes Community Involvement, Home Building

A Luxury Retiree’s Guide to this Waterfront Wonderland Cape Coral has grown by over 30% since 2010, making it one of Florida’s fastest-growing cities for retirees seeking the perfect blend of luxury and value. Many affluent retirees struggle to find a destination that offers both waterfront living and smart financial advantages without compromising on lifestyle or quality of life. Is Cape Coral a good place to live for discerning retirees who want more than just another Florida retirement community? This thorough guide reveals why Cape Coral stands out as Southwest Florida’s premier waterfront retirement destination. From its unique canal system…

Aug 19

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The Savvy Buyer’s Guide to Home Builder Promotions and Incentives

By Frey & Son Homes Home Building

You’ve worked hard for decades to reach this point in your life. Now, as you plan your dream home in Southwest Florida, you’re faced with an overwhelming array of promotional offers from builders eager for your business. From “limited-time pricing” to “exclusive upgrade packages,” these deals can seem irresistible. However, the smartest home buyers understand that the most attractive promotion isn’t always the best investment for their long-term vision. Making the right choice requires looking beyond flashy incentives to identify genuine value that enhances your specific lifestyle and protects your investment. This guide will help you navigate the promotional landscape…

Aug 12

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9 Ways to Research Your Home Builder’s Reputation

By Frey & Son Homes Home Building

You wouldn’t buy a car without checking its history, so why would you choose a builder without doing your homework? For most homeowners in Southwest Florida, selecting the right custom home builder represents the largest investment of their lifetime. Yet too often, people rely solely on online reviews or a friend’s recommendation, missing crucial insights that could save them from costly mistakes and heartache. The truth is, a systematic approach to researching your builder’s reputation will give you the confidence to move forward with your dream home project. These eight proven research methods go far beyond surface-level reviews to provide…

Jul 22

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7 Tips to Find the Right Home Builder for You

By Frey & Son Homes Home Building

Building your dream home in Southwest Florida should be one of life’s most rewarding experiences. Yet many find themselves overwhelmed by the challenge of finding the right home builder who truly understands their vision and has the expertise to bring it to life. After all your hard work, you’ve earned the right to create a legacy home that serves as the backdrop for family memories. The good news is that by focusing on seven essential criteria, you can confidently find the right home builder who will transform your vision into reality. Whether you’re considering Cape Coral, Naples, or Marco Island,…

Jul 15

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How to Create Your Custom Home Builder Short-List

By Frey & Son Homes Home Building

Choosing a custom home builder ranks among the most critical decisions in your home-building journey. For many prospective homeowners, the fear of construction horror stories looms large, creating anxiety. And that anxiety means they delay starting on their custom home builder short-list. However, proper builder selection eliminates most of these concerns before they begin. Because when you find the right builder, those worries are gone. A great home builder that truly cares about your vision and treats you like family; that’s the goal, right? Rather than feeling overwhelmed by endless choices, how about a systematic approach helps you create a…

May 23

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Room to Bloom: All About Flex Spaces in Home Design

By Frey & Son Homes Home Building

Imagine your Southwest Florida home where each room is designed with a clever flexibility, ready to comfortably transform and serve different purposes as your life unfolds. This is the essence of adaptable design. Whether you’re a year-round resident in Cape Coral, a seasonal snowbird in Naples, a growing family in Golden Gate Estates, or enjoying island life on Marco Island, the desire for a home that effortlessly adapts to your changing needs is universal. Enter the concept of flex spaces: the secret ingredient to unlocking your home’s true potential and ensuring its relevance for years to come. What is a…

Apr 30

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Frey & Son Unveils the Palm Beach 2 Model in the 2025 Naples Parade of Homes

By Frey & Son Homes Home Building

Thank you, Florida Weekly, for the coverage of our stunning Palm Beach 2 model home. Read full article. For details on the Palm Beach 2 model home and a virtual tour, click here.

Oct 16

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Waterfront Living in Paradise: A Guide to Building Your Dream Home in Southwest Florida

By Frey & Son Homes Home Building

Southwest Florida boasts some of the most stunning coastlines in the world. Imagine waking up to breathtaking sunrises over the water, casting your line from your own dock, or simply enjoying the calming sound of waves lapping at your shore. Building a waterfront home can be a dream come true, but it’s important to weigh the pros and cons before diving in. Frey & Son Homes, a trusted Southwest Florida builder for over 50 years, is here to help you navigate this decision. We specialize in crafting unique and beautiful homes that seamlessly integrate with the natural beauty of the…